Facebook Bidding Guide: How to use CPM, CPC, oCPM & CPA - The Next Ad
We’ve been getting a lot of questions about the best way to setup a bidding strategy for Facebook campaigns. By default ad campaigns on Facebook run using oCPM.
15 Jun 2015 ... 2. Choose your bidding strategy · Impressions (CPM): Cost Per Mille, or cost per 1000 impressions · Clicks (CPC): Cost Per Click: the price you pay ...