Facebook Campaign Budget Optimization (CBO) Will Be Mandatory | Social Fire Media
For most experienced Facebook advertisers, a campaign setup is fluid and similar each time. Crafting an ad campaign’s optimization structure is very much the soul of Facebook. However, this week Facebook has announced that Campaign Budget Optimization (also known as CBO) will be mandatory starting this September. Before going into how this affects the Facebook […]
8 Feb 2019 ... Facebook Campaign Budget Optimization (CBO) Will Be Mandatory · Less audience overlap but forcing budget away to similar audiences.