Facebook’s new branding distinguishes app from acquisitions – TechCrunch

Facebook wants more people to know it owns Instagram, WhatsApp and Oculus while still maintaining a distinct identity for its main app. So today Facebook launched a new capitalization and typography format for its company name, using all capital letters and a shifting color scheme that highlights I…

4 Nov 2019 ... So today Facebook launched a new capitalization and typography format ... Facebook previously used a blue or white lowercase “f” as a logo.

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