Untagging on Social Media: Who Untags, What do they Untag, and Why? - Facebook Research

Using de-identified, aggregated behavioral data from Facebook and a survey of 802 people, this paper aims to explore untagging by asking whether untagging occurs similarly to other self-presentation behavior and how people view this strategy.

24 Jul 2017 ... Using de-identified, aggregated behavioral data from Facebook and a ... and content left by their friends, such as wall posts and photo tags.

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