Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook - Reham Touni, Woo Gon Kim, Hyung-Min Choi, Mohamed Ahmed Ali, 2020
The purpose of this study is to examine customer–brand experience and customer involvement as two drivers of customer engagement (CE) and investigate brand rela...
27 Dec 2019 ... Furthermore, CE with hotel brand communities embedded in Facebook has a mediating effect on the path from customer–brand experience to ...