PPE Objective vs Conversions Case Study - Knowledge Bomb #11 | AdLeaks
Don't underestimate a well-planned page post engagement (PPE) campaign. In this post we'll reveal how a PPE objective can outperform some conversion goals.
Sep 21, 2017 ... In this post we'll reveal how a PPE objective can outperform some conversion goals. ... Basically, if you use the PPE Objective it tells Facebook that you want your ads shown to ... This means likes, comments, shares etc.