Greater Transparency Through Measurement Partnerships - About Facebook
Today we are providing an update on some of the long-term investments we’re making with our measurement partners. From Metrics to Measurement Until now, our FYI posts have focused solely on updates to our metrics. But metrics—like the time recorded on an athlete’s stopwatch—are only valuable if they can be mapped to a larger goal, such as an improved marathon result. The same is true for advertisers: Measurement is the process of using metrics to understand the outcomes that matter to them. Over the last two years, advertisers have started to move from tracking intermediate metrics to measuring business outcomes such as brand affinity and sales lift. We’re committed to providing the tools and partnerships to make that possible for all advertisers. We want to help advertisers effectively measure business value and outcomes, so they can purchase ads with confidence. To that end, we’re expanding this channel to focus on all aspects of measurement. It will be renamed Measurement FYI and will include
Jan 31, 2017 ... Today, we're introducing the marketing mix modeling (MMM) portal ... information directly from Facebook, Instagram and Audience Network on ...