Why Starbucks' Facebook group for 'PSL' lovers is a lesson for brand marketers | Econsultancy
The ‘Leaf Rakers Society ’ is a members-only Facebook group dedicated to all things autumn/fall. With no marketing spend and plenty of engagement, it shows how community management is still a valuable tool for brand building.
24 Oct 2018 ... People are serious about the pumpkin spice latte (PSL). So much so that this year, Starbucks has launched a members-only Facebook group to ...