Why news publishers are investing in Facebook A/B testing
Dan Acton remembers the exact moment when he became sold on A/B testing Facebook content. Acton is the social media manager for DramaFever, a video streaming company owned by Warner Bros that uses a Hulu-like model to license and stream Korean and other...
8 Aug 2016 ... So a publisher would load up to three different messages into Naytev, and ... “At both of those places, A/B testing dark posts with Facebook had ...