Facebook Ends Device-Level Data Collection For App Install Ads | AdExchanger
In a small change that speaks to its huge cross-device aspirations, Facebook is ending its support for mobile app install reporting at the device level. On Wednesday, Facebook called up its mobile measurement partners (MMPs) – a group that includes companies such as Appsflyer, Apsalar and Kochava – and told them that as of August 20... Continue reading »
14 May 2015 ... Share: fb-device-app-install In a small change that speaks to its huge cross- device aspirations, Facebook is ending its support for mobile app ...