Facebook MMM Portal Launched; Adds DoubleVerify as Partner to Attract Programmatic Ad Buying Platforms
Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership program. It also rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Facebook, Instagram and the Audience Network platform. The social media and tech innovation firm also scaled its partnerships with Nielsen and comScore, apart from acquiring a new partner DoubleVerify (DV) to bolster Facebook MMM portal for ad marketers. Facebook, in April 2016, had invited three new third-party
Feb 2, 2017 ... Facebook rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Instagram and the Audience ...