What Advertisers Should Know About Impressions vs. Viewable Impressions | Blog | Merkle
A common mistake in the digital marketing industry is to think the number of impressions an ad has equals the number of times an ad has been viewed. How could it not be? This is one of the metrics you are almost guaranteed to see when you first enter a platform, and is often used to calculate other important performance indicators such as click through rate, cost per mille, and more.
17 Jul 2019 ... The definitions of an impression might vary across platforms, such as: Facebook Viewed Impressions. “We measure an ad impression the ...