Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site — Foxwell Digital
Conversions API (CAPI) is a revamping of what Facebook previously called Server Side API (SSAPI). Server Side API has been around for a while and was a code-heavy option that allowed brands to create custom actions/events that could then be passed from a site’s server to Facebook for attribution.
Oct 8, 2020 ... Conversions API (CAPI) is a revamping of what Facebook previously called ... option that allowed brands to create custom actions/events that could ... Note: if you originally hardcoded the Facebook pixel into your Shopify site, ...