How to Build Buzz around your Brand as an Entrepreneur
Jay Wilder of Brainshark, Michael Troiano of Holland-Mark, Kipp Bodnar of HubSpot and David Hauser of Grasshopper all have something in common. Even though their companies deal in B2B video, advertising, Inbound Marketing and startup software tools, respectively, there's something tying them all together. Each of these Boston-area companies have had a hand in creating remarkable brand strategy from the ground up through realtime web movement in a world focused on virality. How do you use social media, utilize inbound marketing tactics, and promote your personal or company brand to get people talking about you and wanting to learn more about your product? Last night, MassChallenge and Grasshopper teamed up to give dozens of entrepreneurs the chance to hear from a group of panelists who have done just this -- created brand buzz to build their customer base. The event, dubbed How to Build Buzz around your Brand, was held at Microsoft N.E.R.D. First you must get to the point of needing to
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