According to the soon-to-be-released 2018 Global Trends in Giving Report, 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. 48% say they are somewhat likely. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it's clear that as a revenue stream for nonprofits, Facebook has sticking power. Since Facebook's release of fundraising pages in 2015, Facebook has steadily been growing and improving their fundraising tools. In addition to the ability to add a 'Donate' button to your organization's page, to Facebook Live