User-generated content not top of mind for DMOs on Facebook | PhocusWire
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State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts.
Aug 22, 2018 ... About 4% of ads include calls to action to “like” a Facebook page, while 3% ... to newsletter sign-up; 15% of ads include no calls to action. DMO.