The Facebook Pixel: What It Is and How to Use It
If you’re using Facebook ads, there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel.
Facebook pixel data helps ensure your ads are seen by ... you should install the Facebook pixel now. ... I added to it the shopping cart on my phone. ... To ensure you continue to get the best conversion tracking data, you need to verify your website domain.