The Facebook Pixel: What It Is and How to Use It
If you’re using Facebook ads, there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel.
14 Jan 2019 ... The Facebook Pixel will help you get the most out of your social ad budget ... The Facebook pixel is code that you place on your website. ... How much a conversion event is worth; Currency; Content type, or ID; Basket contents.