Facebook, Header Bidding And The Fight For Control Of The Publisher Ecosystem | AdExchanger
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around Facebook’s entry into header bidding is about disrupting Google’s dominance across its publisher stack, but there is a bigger development that... Continue reading »
2 Sep 2016 ... Today's column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around Facebook's entry into header ...