Three Reasons Why and How Facebook Connect Can Drive Retention - Phiture - Mobile Growth Consultancy and Agency
You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a simple ask to make of a user, signing in via Facebook can have significant ramifications for an app’s retention metrics.
10 Jun 2020 ... It's impossible to do so, however, if the user signs up as a “guest”. Having them connect via Facebook lets you access their email IDs, and target ...