Smoking Cessation Intervention on Facebook: Which Content Generates the Best Engagement? - PubMed

Participants not ready to quit in the next 30 days (in Precontemplation or Contemplation) engaged most when prompted to think about the pros and cons of behavior change, while those in the Preparation stage engaged most when posts increased awareness about smoking and smoking cessation. Findings sup …

11 Nov 2015 ... ... of behavior change, while those in the Preparation stage engaged most ... on Facebook: Which Content Generates the Best Engagement?

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