A/B Testing Facebook Ad Campaigns: a Crash Course
A/B testing Facebook ad campaigns can be tough, especially if you want statistically significant results. Here's the process and structure you need.
Jan 20, 2020 ... A/B testing Facebook ad campaigns can be tough, especially if you ... Now let's take a look at how you can test your ad creatives. ... (Based on the average CPM figures we saw earlier, 20,000 impressions would cost $141.).