Facebook Ads: What Matters With CPC, CPM, CPA & CPL | SH1FT
Wondering what CPC, CPM, CPA & CPL mean for PPC and if they matter at all? In this article, we cover everything including what you should do.
Mar 9, 2020 ... What does CPM mean? In digital advertising, CPM stands for cost per mille. It's the equivalent of the amount an advertiser pays to get one ...