Figure 5 – The evolution of the shares Regarding the engagement rate,...
Download scientific diagram | – The evolution of the shares Regarding the engagement rate, Klaus Iohannis managed to engage better his Facebook supporters on commenting and sharing the posted information, compared to Victor Ponta. Iohannis achieved an average engagement rate of 5.80% versus 2.18% as recorded on Ponta's page. Even if he generated a downward trend during the period 7 to 13 November 2014, Klaus Iohannis managed to mobilize his supporters on Facebook on 14-16 of November, generating an increase of 9.15 percent of the engagement rate. On the last day, 16th of November, Klaus Iohannis registered an engagement rate of 11.40%. almost 2 times higher than the overall average. On the other hand. Victor Ponta has generated a relatively constant engagement rate throughout the lap 2, which fluctuated between 1.3% and 2.68%. On the last day, November 16, his engagement rate increased to 3.73%. from publication: The electoral campaign through Social Media. Case Study – 2014 Presidential elections in R
Download scientific diagram | – The evolution of the shares Regarding the engagement rate, Klaus Iohannis managed to engage better his Facebook supporters ...