Pinterest stats: does it really drive more sales than Facebook? | Econsultancy

Though Pinterest is no longer the hot new thing that it was for much of 2012, it still has too much potential to be ignored. Social marketers tend to default to Facebook and Twitter for obvious reasons, but the stats around engagement and referral traffic on Pinterest are compelling to say the least. We’ve already looked at six brands making good use of Pinterest and blogged nine awesome Pinterest infographics, and now here is a round up of some of the most interesting case studies we’ve seen along with a roundup of useful traffic and user stats. Most of the case studies suggest that Pinterest is the most effective social network for driving traffic and sales to e-commerce sites, though we did find one dissenting voice...

23 Oct 2012 ... Social marketers tend to default to Facebook and Twitter for obvious reasons, but the stats around engagement and referral traffic on Pinterest ...

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