Pharma company Novartis taps Facebook Live event to promote heart failure drugs | Econsultancy
Pharma companies' television ads are losing their sway with consumers. And due to scrutiny from the public, government regulators and even physicians, pharma marketers are spending more on unbranded ads, some of which have been criticised for being unnecessarily scary. But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.
11 Oct 2016 ... Queen Latifah's mother, Rita Owens, experienced heart failure 10 years ago, prompting lifestyle changes that have enabled her to manage her ...