Engagement: the New Reach - Verto Analytics
Over the past decade, one of the most important success metrics for brands and marketers has been the size of their audience and their total reach. What is their market share? How many monthly users do they have? How many markets do they cover, and how many new users do they gain each day?
1 Aug 2016 ... So, while Facebook Messenger did not really help Facebook's reach, what it did do was to help Facebook drive engagement and frequency for ...