Facebook IQ: Live - Finding the Extraordinary in the Ordinary – Working Not Working
I was the GCD/lead creative on this project, and was hands-on in every aspect including ideation, writing, fabrication and all the other stuff that comes with a live event. We created an immersive event experience that invited attendees to literally step into the insights. We crafted a structured "Unconference" approach - blending the ability to discover on your own, while also organizing the day with "group teams" to enable the 600+ attendees to get the most out of the experience. From concept to design, distilling data and insights into creative opportunities, to invites and eblasts, to booking talent to final production, Momentum (and I) was responsible for ensuring the flawless execution of every detail. I oversaw all of it creatively. The design of the installations reflected our theme "Finding the Extraordinary in the Ordinary" throughout every touchpoint. 2016 American Business Awards (Stevie's) • Gold / Brand Experience of the Year – B2B / Facebook IQ Live • Gold / Best Brand Experien
... Brand Experience Event / Facebook IQ Live 2015 Event Marketer Experience ... Awards • Best Overall B-to-B Event Environment / Silver / “Facebook IQ Live”