Facebook Shutters TikTok Competitor ‘Lasso’, As Instagram’s Own Clone ‘Reels’ Expands To New Markets - Tubefilter
Facebook has shuttered Lasso -- a standalone app that the social network created as its answer to burgeoning micro video powerhouse TikTok. Lasso, which launched roughly a year and a half ago, will close for good on July 10, per a notice to users yesterday. Lasso allowed creators to shoot 15-second videos set to popular songs. Users discovered content via an algorithmic feed -- not unlike TikTok’s 'For You' page -- and also by searching via hashtags or browsing themed clip collections, Techcrunch reports. In addition to the U.S., Lasso was only available in select markets, including Colombia, Mexico, Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador, and Uruguay. Speculation arose earlier this year that Facebook was looking to bring the app to India. Techcrunch reports that Lasso got off to an inauspicious start when Brady Voss, who led development, departed Facebook days after its launch. Lasso also peaked at 80,000 daily active users on Android in Mexico, Techcrunch reports, but struggle
2 Jul 2020 ... Facebook has shuttered Lasso -- a standalone app that the social network created as its answer to burgeoning micro video powerhouse TikTok ...