The anatomy of an effective Facebook ad | The Digiterati
Facebook ads are complicated. Far more complicated than the simple PPC ad, where Google will test and then present the optimal copy for your ad. And when you add targeting, FB ads get even more
21 Mar 2016 ... With 6 different elements to consider in a typical ad: headline, text, description, caption/url, CTA and image, you have a lot to balance in order to ...