Facebook Pixel tag | Piwik PRO Help
Tag Manager When you run campaigns on Facebook, you may want to measure the results of your advertising and deliver ads to people who visited your website. To make it happen, you need to install a Facebook pixel to your website. The pixel will see a visitor coming from a Facebook ad, record their actions …
Log in to Piwik PRO. · Go to Menu > Tag Manager. · Click Add new tag. · Name the tag and select the following type: Facebook Pixel. · Click Next. · Paste the pixel ID.