As calls grow to split up Facebook, employees who were there for the Instagram acquisition explain why the deal happened
Facebook at the time was much smaller and fending off what threatened to be fierce competition from Twitter, which had already bid for Instagram, as well as Google's new social network.
24 Sep 2019 ... Now, Instagram has more than 1 billion monthly users, including 500 ... than $100 billion, or about one-fifth of Facebook's total market cap.