Facebook Live sees a boost from beauty brands and influencers – Glossy
Shortly after launching in fall 2015, Facebook Live lost its edge because Instagram's slew of features such as Stories, Live and even IGTV took precedence among beauty brands and influencers. But as coronavirus has put a fire under the beauty set for all things Live, renewed interested in Facebook Live has arrived. Beauty brands are taking a tutorial or founder-led approach to content, a mash-up of what was and is common on YouTube and Instagram, while beauty creators are leaning into comedy and social good.
15 May 2020 ... New-to-QVC brand Bloomeffects' Earth Day-timed Facebook Live segment prior its QVC TV appearance saw 232,000 views, which was nearly ...