Google Analytics can Misattribute up to 21% of Facebook Clicks
TL;DR There are discrepancies between Google and Facebook attribution analytics. We decided to run a test on over 17,000 transactions from a CEE fashion e-commerce to provide a clearer picture of cross-device measurement. We found out …
Facebook counts various conversions while Google counts unique clicks. This is why we wanted to dig a little deeper to find not only why there are discrepancies ...