The Candy Crush Effect: Facebook Revs Up Its Long-Awaited Ad Network, Fueled by Ads for Apps
Facebook's mobile business, which didn't exist a couple of years ago, is now big enough to spread to other people's properties. Thank app install ads.
22 Jan 2014 ... As Krishnan notes, this isn't Facebook's first test of selling ads off its ... not be interested in showing its users a steady diet of Candy Crush ads.