How 6-Second Videos Drive Performance on Facebook
Adaptly participated in a Facebook Marketing Partners Video Innovation Competition with client Champs Sports and media agency PHD. When testing 6-second and 30-second video ads, the 6-second videos delivered an 11% increase in estimated ad recall, a 12% increase in ROAS, and a 271% increase in video completion rate.
Adaptly participated in a Facebook Marketing Partners Video Innovation Competition with client Champs Sports and media agency PHD. When testing 6- second ...