Facebook Targeting Updates Now Include Housing, Employment, and Credit (HEC) | Blog | Merkle
In late March of this year, the US Department of Housing and Urban Development (HUD) sued Facebook for housing discrimination across the advertising network—a violation of the Fair Housing Act. The claims from HUD were specifically surrounding the platforms algorithms that are leveraged to buy media more intelligently against advertiser’s goals. According to HUD, the algorithm was discriminating against protected classes including but not limited to: race, gender, and family status. As a result of the suit, Facebook has taken immediate action even before reaching a settlement.
6 Aug 2019 ... Facebook has rolled out new policy changes for all campaigns that fall ... As noted above, the restrictions will only apply to age, gender, and ...