Integrate Google Analytics tracking with Mailchimp - Le blog de Julien Coquet
In this post, Julien Coquet provides a defiitive guide to Mailchimp e-mail tracking in Google Analytics with both basics and best practices
11 Mar 2019 ... utm_campaign = {some campaign identifier} {the campaign title you put in the box}. Note that Mailchimp can also use up utm_term to store ...