Eye-tracking research confirms that ad placement and contextual targeting yields stronger View Quality
Seedtag, the leading Visual Media platform, carried out a study performed by digital research agency MetrixLab, showing that View Quality, as measured by eye-tracking, demonstrates the increased potential for stronger campaign performance by ads placed on images and contextually targeted. In a satur...
28 Jul 2020 ... ... showing that View Quality, as measured by eye-tracking, demonstrates the increased potential for stronger campaign performance by ads ...