Rethinking the needs of music consumers
With a wealth of music platforms available today, people have an immense amount of choice around where they can discover music and what to listen to. Although traditional channels like radio remain popular among consumers, streaming apps offer services that allow listeners to interact with music in new ways. And the Covid-19 outbreak appears to be accelerating the shift to these platforms, with 37% of consumers globally saying that they’ve been listening to more music streaming services at home.
23 Jun 2020 ... Facebook understand how streaming services and social media are ... of today's music listeners, Facebook IQ commissioned Accenture to ...