Facebook Shops - What to expect from Facebook's new eCommerce extension

Earlier this year, Facebook started to roll out its new feature ‘Shops’. The social commerce storefront is an attempt to regain customer access from marketplaces like Amazon. It’s based on enhanced catalogs that improve the discoverability of items, the quality of recommendations for individual users, and the relevance of the displayed product information. How promising this attempt is will be outlined in this article.

4 Nov 2020 ... Earlier this year, Facebook started to roll out its new feature 'Shops'. The social commerce storefront is an attempt to regain customer access ...

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